FE Alpha Manager Hugh Young (pictured), who boasts more than 25 years' experience in the wealth-management industry, has marshalled Aberdeen portfolios through numerous market cycles.
The key element of his philosophy is simplicity – he and his team believe in the virtues of doing the basics well.
Here are 10 rules that Young believes it is important to follow when investing in equities:
Pay close attention to the treatment of minority shareholders
"When considering a company, the first question you need answered is 'who controls it?' The second is 'do you trust them?' Minority shareholders are just one of many company stakeholder groups (others include employees, the government, suppliers, bankers and major shareholders such as a founding family)."
"While you should not, as a minority shareholder, expect priority over the other stakeholders, you should expect to be treated fairly. The controlling party need not be a shareholder."
"It requires a certain amount of faith, but the best way to judge whether the controlling party will act fairly in the future is to see whether it has acted fairly in the past."
"Those that have a good track record of equitable treatment of minorities should be held in high regard."
Remember that companies are about people, not assets
"A company is essentially a group of people with a common goal, namely to create the best possible product at the best possible price. This is what I call 'quality'. Sure, companies need fixed assets but they are worthless without people."
"Once one thinks in these terms, one can appreciate that predicting the long-term performance of a company is all about assessing the quality of its people."
Balance sheet strength is crucial
"Companies fail largely because their businesses are poorly financed. A strong balance sheet tells you that the company is very unlikely to fail."
"But balance sheet strength is not just about the liabilities."
"It’s also important to look at the assets. What a company does with its cash is very instructive. Does it have too much? Is it gambling with it by investing it in exotic financial instruments? Cash generation is paramount but, once generated, a company must invest it wisely, keep it safe or pass it to shareholders."
Understand why you are buying
"You don’t have to understand how silicon chips work to buy a silicon chip-maker, but you do have to understand what they are used for, as well as some of the basics of the manufacturing process such as the inputs and costs."
"On the other hand, simple products like mortgages can be wrapped in businesses that are hard to understand. As the old adage goes, if something looks too good to be true, it probably is."
Be wary of over-ambition
"It is often tempting for companies to expand capacity or even invest in areas outside their core area of expertise. One should be very wary of such ambition, as it naturally means a reduction in focus on core capacity, let alone the implications for balance sheets."
"A focus on the top line tends to be great for stakeholders such as employees, suppliers and bankers, but rarely for minority shareholders."
Think long-term
"Unless you need your money back soon, you should think long-term and avoid getting caught up in the daily noise of markets. This is for two reasons."
"Firstly, it makes sense to align your own investment time horizon with that of the companies in which you invest. You’ll find that all good companies - and even some bad ones - have a long-term perspective."
"The second reason is that short-term price movements are mostly inconsequential as they are largely about temporary loss (and gain) of capital. What you should be worried about is permanent loss of capital and this is all about assessing a company’s long-term business prospects."
Benchmarks are measuring devices, not portfolio-construction tools
"The worst reason in the world to buy something is because somebody else did."
"This is essentially what you would be doing if you allowed your portfolio to mimic the benchmark index. Successful investing requires thinking differently. This may at times feel uncomfortable but you should learn to embrace the feeling as a sign you’re on the right track."
"To put it in the simplest terms, to beat the benchmark, you must deviate from it."
Take advantage of irrational behaviour
"The efficient-market hypothesis is nonsense. Markets are driven by humans, humans are irrational, thus markets are irrational."
"Occasionally, something happens and investors panic. You should take advantage of these instances, not join the stampede (or, if you are going to rush for the exit, be the first). Think of a 20 per cent fall in a share price as you would a 20 per cent sale at a department store, an opportunity to buy cheap."
Do your own research
"In the case of the medical or engineering professions, for example, there is usually a precise standard for a given procedure. In the investment industry, while this may be true with respect to, say, ethics, when it comes to investment decisions, not following others is the key to success."
"Indeed, you want to be ahead of the herd and this means doing your own research. Broker research has its uses, but it is no substitute for doing your own analysis and coming to your own conclusions. It is about being accountable for your decisions as much as anything."
Focus on industries with a sustainable competitive advantage
"Some industries produce more economic profit than others."
"How much economic profit a sector or industry tends to produce is often a function of how difficult it is to enter. High entry barriers can therefore provide a sustainable competitive advantage for incumbents."
"Take banking. Unlike retailing or steel manufacturing, there are all sorts of obstacles to starting a bank. Not only does one need licences from one or more regulators, but one has to build up trust with depositors as well as a network of companies to lend to."
"As such, banks tend to produce excess returns on capital which can often be sustained over the long-term. Assuming, that is, they stick to the simple business of lending and deposit-taking."
Hugh Young’s 10 golden rules of equity investing
12 September 2012
The Aberdeen Emerging Markets expert’s tips all share one very distinct trait: a focus on common sense.
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