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The 2010s: Recovery, tech dominance and emerging markets

07 April 2025

The 2010s was a decade marked by recovery, technological dominance and the rise of emerging markets. Following the turmoil of the 2008 financial crisis, this period provided critical lessons for investors, highlighting the resilience of markets, the impact of technological innovation and the growing significance of emerging economies.

 

POST-CRISIS RECOVERY AND MARKET RESILIENCE

The decade began in the shadow of the 2008 financial crisis. Global markets, however, showed remarkable resilience. Central banks played a crucial role in this recovery, with policies like quantitative easing and low interest rates designed to stimulate economic growth. Investors learned the importance of patience and the potential for strong market rebounds following downturns.

 

DOMINANCE OF TECHNOLOGY AND THE RISE OF FAANG

A defining feature of the 2010s was the dominance of technology, particularly the meteoric rise of FAANG (Facebook, Apple, Amazon, Netflix, Google). These companies transformed not only the tech sector but also the broader market, driving significant stock market gains. This era demonstrated the potential of investing in disruptive technologies and the importance of adapting investment strategies to include tech-driven growth sectors.

 

EMERGING MARKETS COME OF AGE

Emerging markets, especially in Asia and Latin America, became increasingly important to global investment strategies. Countries like China and India experienced rapid economic growth, offering new opportunities for investors. The decade underscored the diversification benefits and growth potential of investing in emerging markets, while also highlighting the risks associated with political and economic instability in these regions.

 

SHIFTS IN GLOBAL ECONOMIC POWER

The 2010s saw a shift in economic power, with emerging markets contributing more significantly to global economic growth. This shift challenged traditional investment models that focused predominantly on developed markets. Investors learned the value of a global perspective, understanding how changes in one part of the world can impact markets elsewhere.

 

RISE OF SUSTAINABLE AND IMPACT INVESTING

Sustainable and impact investing gained significant traction. Investors became more conscious of environmental, social and governance (ESG) factors, recognising that these elements can impact financial performance. This trend reflected a broader shift towards responsible investing, considering both financial returns and social impact.

 

CRYPTOCURRENCIES AND BLOCKCHAIN

The rise of cryptocurrencies, most notably Bitcoin, introduced a new asset class. The underlying technology, blockchain, presented both opportunities and challenges. Investors grappled with understanding this new technology and its implications for traditional financial systems, highlighting the importance of staying informed about emerging trends and technologies.

 

KEY INVESTMENT LESSONS FROM THE 2010S

Market resilience: The recovery from the financial crisis illustrated the resilience of markets and the potential for strong rebounds after downturns.

Technological innovation as a driver: The decade demonstrated the impact of technological innovation on market dynamics and investment opportunities.

The importance of emerging markets: The growth of emerging markets highlighted the need for global diversification and the potential for higher growth, albeit with higher risk.

Adapting to global shifts: The shift in global economic power underscored the importance of adapting investment strategies to include a broader range of geographies and sectors.

ESG and impact investing: The rise of sustainable and impact investing showed that ESG factors can be integral to investment decisions, reflecting broader societal changes.

Cryptocurrencies and new asset classes: The emergence of cryptocurrencies and blockchain technology highlighted the need to stay informed about new trends and to consider their implications for traditional investment portfolios.

 

The 2010s was a decade of significant transformation in the investment landscape. It taught investors about the power of technological innovation, the importance of global diversification and the need to adapt to new market dynamics. These lessons remain crucial as we navigate the complexities of the current decade, with its own set of challenges and opportunities.

Visit here for the investing lessons taught by other decades.

 

 

This Trustnet Learn article was written with assistance from artificial intelligence (AI). For more information, please visit our AI Statement.

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